WHAT IS THE PROMOTIONAL MERCHANDISING
He Promotional Merchandising It's an important part of merchandising in general. The business world is saturated with countless companies offering a wide variety of products and services. Companies looking to position themselves in an inherently hostile environment, or want to ensure their business stands out in the marketplace, need to enhance their brandA brand is the identifier of the products and services offered by a company and allows consumers to recognize it, differentiating it from the competition. Promotional Merchandising It is one of the best ways to strengthen and enhance your brand. Today, there are many Merchandising companies who are responsible for installing an idea in the consumer's mind, making it easy to associate certain attributes or desires with the company, mainly through promotional products.
Promotional merchandising is the technique of using one or more promotional products that reference the company, with the goal of increasing its visibility and achieving greater brand positioning in the market and business sector. Furthermore, these products created for marketing, such as pens or keychains, increase the brand's profitability through the use and exploitation of its image. The products can be targeted at the company's current customers, to reward their loyalty, or at potential customers, with the intention of increasing their awareness of the company and promoting sales.
Most companies perceive promotional merchandising as an old-fashioned marketing strategy. However, this technique never goes out of style. In fact, over time, it has become one of the most effective methods companies have to achieve their goals. This is because, in addition to improving brand image and strengthening the business's reputation, it builds customer loyalty by strengthening relationships and allowing them to gain new potential customers. One of the keys to the success of promotional merchandising is that it is less intrusive in the eyes of consumers than traditional advertising or even email marketing. In fact, research conducted by the British Promotional Merchandise Association in 2017 showed that 79% of respondents felt appreciated upon receiving a promotional product.
Types of promotional merchandising
Despite being an effective method, the process of selecting promotional products is essential to the success of a merchandising strategy. These types of items must always be related to the products and services offered by companies and, at the same time, provide a practical response to an existing need. Ultimately, promotional merchandising combines the need for businesses to promote themselves with the ability to satisfy the needs of potential customers. For this reason, companies should seek the advice of a merchandising company, which will be responsible for selecting the type of product that best suits the brand's needs. Below, we discuss the different types of promotional merchandising. guys of promotional merchandising.
- Classic promotional merchandise. Pens, keychains, and notebooks are items that have always been present in the history of promotional merchandising, but they remain the most effective promotional products for boosting a company's brand.
- Technological promotional merchandise. In an increasingly technological world, technological promotional merchandise has become one of the most successful options for companies. Technological items such as USB flash drives or Power Banks are promotional products that everyone enjoys receiving, mainly because they are always highly useful.
- Promotional textile and fashion merchandising. Promotional clothing never goes out of style. Items such as T-shirts, sweatshirts, polo shirts, jackets, caps, and accessories turn customers into brand ambassadors, promoting the company wherever they go.
